RESEARCH

SERVICES

We are here to help you figure out how to make your product work for your customers. With a range of services that includes user studies, participant recruiting, design, and project management, we can give you the guidance you need to set your product apart.

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RESEARCH

We use a variety of research methods to build a nuanced understanding of how consumers use products.

Through understanding user behavior, we help our clients create impactful experiences by gaining insight in to how consumers use their products. Usability research enables our clients to develop a nuanced understanding of user behavior.

Our experienced researchers use agile and traditional user research methods that will fit your business needs, our knowledge of product development processes makes our findings immediately actionable.

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USABILITY TESTING

These studies focus on behavior rather than opinion – what your users do rather than what they say they do. Methods range from qualitative – such as a lab study with individual users – to quantitative, like a benchmark study comparing the usability of the current version with a new version your team is developing. The goal of conducting UX research is to gain insights about how to enhance the usability of a product – how effective and efficient users are and how satisfied they are with their experience.

Let us help you answer questions like:

  • Do people find this product easy to use?
  • How long does it take users to complete certain tasks?
  • Do certain kinds of users use this product differently than others?
  • How does the usability of the new version compare to that of the old one?
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MARKET RESEARCH

Market research uses a variety of methods to understand who your users are and the characteristics that influence how they use your product. Whether observing how users work “in the wild” through contextual inquiry or gathering opinions about key features through a focus group, market research gives you insights that can guide the development of your product and significantly impact its success.

Let us help you answer questions like:

  • Who will be using my product and what are their key characteristics?
  • Are there product features my customers are missing because of poorly optimized design?
  • How can we make sure users will take advantage of the new features we’re developing?
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PROCESS MODELING & INFORMATION ARCHITECTURE

Modern products are frequently complex. Process modeling and information architecture take a high-level view to ensure the system always supports the user. Building on user research, personas are developed to capture the needs, behaviors, and pain points for each user group. Process modeling captures how personas perform tasks in a task flow diagram. An information architecture, which is developed to support the requirements described in the personas and task flow diagrams, is a blueprint for how information can be organized to make the whole system easier to understand.

Let us help you answer questions like:

  • Do users understand our new navigation scheme?
  • How could the information in our product be better organized?
  • Where are breakdowns happening in common user tasks?
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ONLINE AND REMOTE METHODS

Depending on the project or the kind of data you’re looking for, it might not always be feasible to conduct in-person user experience research. We use the latest technology to connect with users wherever they may be, which allows us to conduct usability tests and focus groups around the world. The vastly increased amount of data that can be collected by using online surveys, questionnaires, and card sorting tools gives us a different perspective on usability issues.

RESEARCH METHODS

USABILITY TESTING METHODS

In-person lab study
Usability benchmarking
Rapid iterative testing and evaluation (RITE)
Cognitive walkthrough
Heuristic evaluation
UX scorecards
Online and in-person card sorting
Remote usability testing
Focus groups
User interviews
Surveys and questionnaires (phone or online)
Ethnographic field studies/contextual inquiry

PROCESS MODELING & INFORMATION ARCHITECTURE METHODS

Task flow modeling
Information architecture
Hierarchical task analysis
Persona development
Use case studies

ONLINE & REMOTE TESTING METHODS

Online card sorting
Online surveys and questionnaires
Remote usability testing
Remote focus groups